Wine: Leone Alato enriches his portfolio
Wine: Leone Alato enriches his portfolio.
Leone Alato’s distribution line increases its portfolio with the entry of two new companies.
The new year sees the entry of two new companies into Leone Alato, these are Agricola Pinino and Maison Burtin. The former is the producer of the great Montalcino reds. The second is based in Champagne, in Épernay, owned by the historic Lanson-BCC group. This is the enrichment of one’s portfolio for the first time with a foreign company.
The launch of the commercial partnership with Maison Burtin and Agricola Pinino represents the natural continuation of a strategic path started last year with Tenute Dettori in Sardinia and Cantine Fiorentino in Puglia, which has for us the objective of expanding the offer with products from areas with a high wine- growing vocation, where we do not have owned companies. We will therefore have the opportunity to open new commercial channels by increasing overall visibility.
Francesco Domini, chief commercial officer of Leone Alato
Since 2023 Leone Alato has been the exclusive distributor in Italy and in some world countries for Agricola Pinino. The distribution of Maison Burtin will be exclusive in Italy. The company announced the union of these new partnerships. They add up to those started at the beginning of 2022 with Dettori and Fiorentino. The expansion is the desire to confirm Leone Alato as a premium group. It possesses and diversifies its proposal with segments of different attraction for the market. Always a way of wanting to create and increase the value of individual brands on the market, emphasizing their uniqueness and distinctive character.