Twitter will split ad revenue with content creators
In any case, in order to monetize your tweets you will need to be registered with Twitter Blue. And there’s another big catch.
Elon Musk has once again announced that Twitter will soon allow its content creators to monetize tweets. Conceptually, the monetization system will be similar to that of YouTube: you create good content seen by millions of people and the social network rewards you with a portion of the revenues generated by the advertising banners shown to users. The difference is that to make money with YouTube you need to create videos, while on Twitter it will be enough to write a good post.
All very simple, right? I miss for nothing. There are, in fact, some important requirements. The first is relatively acceptable: only verified users, and therefore Twitter Blue subscribers , will be able to monetize their tweets. Non-subscribers won’t see a penny, no matter how many millions of impressions their posts make. The second requirement is decidedly more frustrating: to determine the amount to pay the content creator, Twitter will not count all views, but only those that come from verified users. That is, from other users registered on Twitter Blue. Which of course are only a fraction of the millions of users who flock to the platform.
Realistically, how much can be gained with such a system? Both Elon Musk and the new CEO Linda Yaccarino have refrained from saying so. Musk limited himself to explaining that the “first block of payments” will have a budget of 5 million dollars .