The iPhone Ultra will be made, but it won’t replace the Pro Max and could come out in 2024.
Tim Cook has hinted that Apple is working on an even more expensive new iPhone. Contrary to what was assumed, it will not replace the Pro Max.
During the last conference dedicated to the company’s financial results, Apple’s CEO, Tim Cook, mentioned for the first time the existence of a new line of iPhones, unprecedented and with a higher price range than the Pros, which according to some rumors could debut together with the fifteenth generation, in September of this year.
Tim Cook’s words have been interpreted as a reference to the phantom iPhone 15 Ultra, the protagonist of numerous rumors and analyses. According to Bloomberg, Cook would have actually admitted the existence of the iPhone Ultra, even if his words could deny a release in 2023. Perhaps the new brand will be launched together with the iPhone 16, in 2024.
In any case, the interesting fact is another: the new top of the range could complement, and not kill, the two Pro models.
In any case, the interesting fact is another: the new top of the range could complement, and not kill, the two Pro models. This means that in 2024 Apple could sell as many as three top of the range iPhones: iPhone 16 Pro, 16 Pro Max and 16 Ultra.
According to the latest rumors, it seems that Apple is thinking of further differentiating the Pro and Pro Max versions of the iPhone 15. The Max model could be equipped with a periscope camera, as well as higher-end materials and processors. Having taken this first step in the direction of greater differentiation between the two Pros, Apple will prepare for an even greater gamble, occupying an even more demanding price range with the iPhone 16 Ultra , which in turn will have a more powerful processor, more RAM, a shell in premium materials (probably titanium) and a superior photographic compartment. According to Mark Gurman, the Ultra model may completely lack a USB-C input and will charge exclusively via MagSafe. This means that the data can only be transmitted via the Cloud (and good luck exporting an 8K video without wasting an entire day).
Cook stressed that even if this new device will have a price even higher than what we are already used to, Apple knows that the Pro and Pro Max models will continue to be in great demand, making the bet much less risky.