Desi Ujkashevic goes to Apple, she was the head of Ford’s Safety division. Is the Cupertino giant continuing to work on its electric car?
On tiptoe, Apple continues to pursue its ambitious plan to enter the automotive world. Perhaps with a real ‘ Apple Car ‘, a car made from scratch, or perhaps by simply designing technologies to sell to traditional car manufacturers. Today Project Titan still remains largely a mystery.
What is certain is that Apple has recently been shopping for talent, hiring an industry veteran: Desi Ujkashevic, or the former global director of automotive safety engineering at Ford . An extremely competent executive who has been working in the sector since 1991.
Prior to that she had been an engineer in the security division of Ford of Europe and had also been a member of the global design division. More recently, she had worked on aspects of Ford’s transition to electric. “If you want to design your own electric car, it seems that Desi Ujkashevic is the right person for this task,” summarizes the Engadget website.
Apple’s first projects on the four-wheel front date back to 2015. Between 2020 and 2021 it seemed that finally something was starting to move, with the company having started some negotiations with some important Asian automotive giants .
“I am excited, I am about to start a new adventure and I hope to be able to continue to contribute to society and advance technology with the aim of improving the world”, reads a Linkedin post by Desi Ujkashevic shared shortly before the announcement of his arrival. to Apple.
