YouTube announced that it is testing a quiz sticker for creators with a video it shared yesterday. With this new feature, creators will be able to add quiz stickers to their community posts.
Considering that the community posts feature is open to channels with more than 500 subscribers, we can say that the feature in the testing phase is far from being opened to everyone yet.
YouTube aims to increase its engagement on the platform with the Quiz sticker. Increased engagement on the platform may lead to more advertisers engaging with the platform. Let us remind you that according to the last quarter report, ad revenues decreased by 1.9 percent year on year . The data in the report fell short of Wall Street analysts’ expectations from Google’s parent company Alphabet.
This new sticker could also make it easier for the company to compete with Instagram and TikTok. The quiz sticker, which has been in existence for a long time on Instagram, shows itself as a question and answer feature on TikTok.
In addition, increased engagement can play an important role in supporting YouTube’s new revenue models. If you remember, we conveyed to you that YouTube Shorts, which followed in the footsteps of TikTok, got new shopping features .
Photo editing and audio file adding features
Other features announced include the photo editing feature. The feature, which has been tested on Android devices for a while, is now open to iOS users. With the feature, creators can add filters, text and stickers to their community posts, just like Instagram.
Finally, it is worth noting that within the scope of the updates, content producers can add 15-60 second audio files to the YouTube Shorts library.