Pokémon Together is the name of the 2023 campaign for Pokémon Day.
With “Pokémon Together” fans around the world are encouraged to post photos and videos on social media that show their love for the franchise.
On February 27, 1996, the first Pokémon video games, Pokémon Red and Pokémon Green were released in Japan and introduced players to the concept of battling and trading Pokémon by connecting their Gameboy devices. This event marked the beginning of what would become one of the world’s most beloved entertainment franchises, with a worldwide community of fans known as “Trainers”. Since then, every February 27, Trainers from all over the world gather to celebrate their love for the brand, better known as Pokémon Day. This year, The Pokémon Company International celebrates the original and solid spirit of connectivity that began with the first games, inviting Trainers to “Pokémon Together ” throughout 2023. A dedicated trailer was launched today that illustrates the concept of the program:
To kick off the “Pokémon Together” campaign, The Pokémon Company International invites Trainers to “Celebrate Pokémon Together” on Pokémon Day. Starting today, fans around the world are invited to post photos and videos on social media who show their love for the franchise by sharing their favorite memories. Posts tagged with #PokemonTogether will have a chance to be aggregated into a mosaic in the style of the iconic Poké Ball that will be unveiled on Pokémon Day. The official @PokemonIT social media channels will also host content related to companion #PokemonTogether products from the members of the worldwide fan community, to inspire Trainers to submit their stories, and to showcase what Pokémon means to so many around the world.
From the very beginning, Pokémon has had the unique ability to physically and virtually bring people together. Throughout 2023 we want to celebrate this aspect of the brand and want to invite its extraordinary community of fans to experience the many ways they can connect with each other and experience “Pokémon Together” through the franchise. We welcome Trainers to play, discover, watch, collect, trade, and starting this Pokémon Day, celebrate Pokémon together.
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said Andy Hartpence, Senior Director of Brand Marketing at The Pokémon Company International.
To see the Poké Ball mosaic, fans can visit the online hub that launched today at Pokemon.it/Insieme. Fans are also invited to follow their social channels for all the information on the Pokémon Day celebrations and to join the conversations using the hashtag #PokemonTogether.
