Not a day goes by that we don’t come across news about Twitter. The social media platform bought by Elon Musk is undoubtedly one of the most popular channels of the last period. The most important reasons for this are the layoffs after the said purchase, the change in membership models on the platform, and the fact that many users are leaving Twitter. One of the last users to close his Twitter account was Phil Schiller, one of Apple’s top executives.
Phil Schiller shut down his Twitter account on Sunday. When users searched for ” @pschiller “, the username of Phil Schiller, the warning “this account does not exist” began to appear. Although Phil Schiller has closed his account, he has the right to return to his account within 30 days, if Schiller does not return to the platform within 30 days, his account will be completely deleted.
There was no statement from Phil Schiller on the subject. He was not very active on his account. Apple’s top executive used his account, which has been active since 2008, specifically to promote Apple products, services, software, and initiatives.
Apple CEO Tim Cook and some other senior Apple executives still have Twitter accounts. In other words, there is no such thing as the company’s confrontation with Twitter. Those who look at Apple’s official Twitter account and see no tweets think that the company has deleted their tweets. However, according to the shared information, this account is only used for sponsored content. So it’s not surprising that no tweets appear.
It’s too early to say what Apple’s thinking on Twitter will look like corporately. However, the company could profit financially from a possible Twitter subscription. So we’ll see what happens.