Netflix: new subscriptions skyrocket, is the stop to sharing passwords paying off?
According to data provided by Antenna analysts, Netflix has seen a sharp increase in subscriptions after the entry into force of the new policies in the US.
In the long run, Netflix ‘s decision to block password sharing could pay off. Truth be told, it seems to be paying off already. Just a few days ago, we reported how the policy change would lead to a rapid and sharp drop in subscriber numbers in Portugal and Spain. Meanwhile, an opposite phenomenon is taking place in the US: new enrollments have reached heights that have not been recorded for a long time. Of course, for every new account there may be old ones that are closed: it is too early to take stock.
According to data provided by analyst firm Antenna , Netflix saw a sharp increase in subscriptions after the new policies went into effect in the US and several other regions in late May.
Antenna says that Netflix had the four days with the most subscriptions in the US for four and a half years. Nearly 100,000 signups occurred on May 26 and 27 each day. During each of the four days, the company averaged 73,000 new signups , according to Antenna, which found that figure was 102 percent higher than the previous 60-day average.
Although account cancellations increased over the same period, Antenna said that new signups far outnumbered the number of lost subscribers. This was the largest increase in new Netflix account sign-ups in the US since the COVID-19 lockdowns began in March and April of 2020, Antenna said.
