That’s why investors and mutual funds are also wary of the technology world. However, there is one company that shines in this whole process, which is the American technology giant Microsoft.
If you remember, we shared with you a few days ago that Microsoft has become the new favorite of mutual funds. Mutual funds, which have seen companies such as Amazon, Apple, Alphabet as both safe havens and investments with good returns, have replaced them with Microsoft today. So what happened that suddenly made the American technology giant a favorite of mutual funds?
The American technology giant, which already earns a significant income from its software and hardware, aims to increase its advertising revenues significantly in the near future. The company believes its ad revenue will double over the next year or two to over $20 billion. The company needs to work hard to meet this high expectation it has set for itself.
The article published by Insider lists what the company needs to do to achieve this goal. At the top of this list is the company’s bringing together its different platforms. According to Insider, in order for the American technology giant to double its advertising revenue, it needs to use hundreds of websites and applications that use Xandr’s ads, such as Bing, MSN, Xbox, under the same roof.
If you remember, Microsoft bought Xandr, which plays an important role in online advertising, from AT&T.
