Thanks to its aggressive prices and an increasingly incisive quality-price ratio, HiSense has become one of the most appreciated brands by consumers.
HiSense has quickly climbed the ranks of the world’s television manufacturers , resulting in the second company by number of shipments globally. Thanks to its aggressive prices and an increasingly incisive quality-price ratio, HiSense has become one of the most appreciated brands by consumers.
To break the news are the analysts of AVC Revo, which in a recent report highlight how Hisense has shipped 19.6 million televisions to retailers during the month of October. That would be an 18% growth. For the first time, HiSense has thus occupied the second place of the ranking globally, it has never happened before.
“HiSense is playing an increasingly important role within the large appliance segment,” write the AVC Revo researchers. The researchers also underline how the factor of inflation – and the reduced purchasing power of consumers – has probably rewarded the brand, which has faced the adverse economic climate while maintaining strong price competitiveness.
HiSense, in fact, went against the tide by growing rapidly while (almost) all the other brands recorded significant drops in turnover and units delivered.
Finally, AVC Revo mentions the competitive advantage of HiSense ‘s supply chain , which has remained constant over time despite the semiconductor crisis, the pandemic and the war in Ukraine.