Eyebrow makeup applicator using artificial intelligence technology from L’Oréal: Brow Magic

L’Oréal has introduced two new products: Brow Magic and HAPTA. HAPTA is the smart lipstick applicator for users with limited hand and arm mobility. Brow Magic is a handheld, lightweight, electronic eyebrow makeup applicator powered by artificial intelligence.
Eyebrow makeup applicator using artificial intelligence technology from L’Oréal: Brow Magic

Artificial intelligence, one of the most popular titles of the last period, has begun to appear in areas that cannot be imagined anymore. From creating texts to composing music, from personal assistants to facilitating work, artificial intelligence, which is supported by people, also comes into play when it comes to make-up and beauty. 


Many of us actually know the areas where L’Oréal uses new technologies. For example; The company uses virtual reality on some e-commerce platforms, and users can have information about how the product will look on their faces without making any purchases yet. L’Oréal has now introduced two new products developed using technology at CES 2023: Brow Magic and HAPTA . 

in the week

First, let’s talk briefly about HAPTA. HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, and offers them the ability to regularly apply lipstick at home. HAPTA is equipped with a magnetic attachment that provides 360-degree rotation and 180-degree flexion for easy ergonomic use. The product allows the user to intuitively set the intended location, stay in the location while in use, and lock the user into customized settings for future use. 

Brow Magic

Another interesting product developed by L’Oréal is Brow Magic. Because this product creates interesting works by using artificial intelligence. With L’Oréal Brow Magic, a handheld, lightweight, electronic eyebrow makeup applicator, people can achieve a personalized eyebrow look at home based on their natural eyebrows and facial features. Developed by L’Oréal in partnership with Prinker, the leading technology company in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional results accessible at home.

Using printing technology with 2,400 small nozzles that can print up to 1,200 dots per inch, L’Oréal Brow Magic provides consumers with the most precise eyebrow shape in seconds. 

Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for micro-overlay, micro-shading or fill effects. In the Brow Magic application, you can browse the looks using AR and apply the look you choose to your face. 


Unlike semi-permanent tattoos, Brow Magic appearances can be instantly removed with makeup remover and the person can create a new eyebrow. 

Brow Magic, whose price tag has not been shared yet, is expected to be launched in 2023. L’Oréal plans to pilot HAPTA under the Lancôme brand again this year.


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