Twitter is actually growing faster than usual, but how much longer will the ‘Elon’ factor last?
Elon Musk wants to get Twitter to have 1 billion active users every month within the next 12 to 18 months. Roughly speaking, this would be about half of WhatsApp users and a little less than those on Instagram.
For the moment, things are going ‘well’: in the week of November 16, for example, Twitter welcomed an average of 2 million new users each month, and certainly this growth (66% higher than the social’s usual numbers) depends from the uproar created by the takeover by Elon Musk. However, it is likely that the ‘Elon’ factor will wear off very soon, ceasing to be a novelty.
Also for this reason, Twitter will have to come up with more than a few spot-on gimmicks in order to achieve the goals set by Musk and, therefore, a much wider and heterogeneous audience than the one who usually uses the social network today.
Elon Musk has never made a secret of wanting to radically transform Twitter, making it what he calls an “Everything app” . In short, an application that encompasses numerous services, ranging from messaging to (above all) payments, passing through information and entertainment channels. In jargon we talk about super-apps , in these cases.
In the future, Twitter could become a rival to PayPal, integrating an instant payment platform , perhaps even through cryptocurrencies.
Will it be enough? It is very unlikely, although Elon Musk seems quite confident in his abilities. “I believe that the trend of these days could lead Twitter to have over 1 billion monthly active users in a maximum of 12 or 18 months,” he said in response to another user’s comment.
