E3 2023, the official press release from ESA: “The event will undergo a transformation, but it will still be important”
After the news of the absence of Sony, Microsoft, and Nintendo comes the official statement from ESA explaining that the event will undergo a transformation.
A few hours after the news of the absence of Sony, Microsoft, and Nintendo at E3 2023, an official statement arrives from ESA, the body in charge of the organization, on the newly scheduled event. ESA’s words do not include any direct answer to the question, but simply clarifications on what will be the new formula of the event and the future of the event. Here is the press release in its entirety:
E3 has a rich history within our industry and we are always thrilled by the passion for the show and the testimonies of what it represents to people. Bringing a fair back to life after a three-year hiatus and a global pandemic has always been a challenge, which is why we carried out extensive research (in collaboration with ESA member companies) to identify the best partners to deliver E3. When selecting ReedPOP, we looked at their history of hosting major industry events, like PAX, and mass-audience entertainment, like Comic Con.
ReedPOP have made great strides in restructuring the event and they’ve been helped incredibly by industry companies of all sizes, who are not only thinking about E3 2023, but also how E3 fits into their marketing plans for 2024. and beyond.
It is important to note that even as the show evolves and adapts, this will not affect the core of ESA’s work for its member companies. Our priority remains to represent your interests at national and federal level. We will post E3 news and updates as they become available. Thanks for your continued support.Advertisement
In the text there is absolutely no reference to the possible absence of the three big names in the industry, but the concept that the fair will be held with a different formula than in past years is underlined. Of course, thinking of an E3 without Sony, Microsoft and Nintendo is anything but reassuring for users who have been complaining for years about a change of tone and a drastic drop in content at the Los Angeles fair. In any case, ESA has announced that it will disseminate further details and clarifications in the next period.