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Bored Ape Yacht Club: Activision Blizzard’s #1 will work for the NFT industry leader


Yuga Labs , the company behind the most successful NFT collection , has acquired a 90 piece of the gaming industry: Daniel Alegre , who until a few days ago was the president of Activision Blizzard , i.e. the company that controls the Call of Duty, World of Warcraft and Overwatch franchises.


Yuga Labs was born with the collection of NFT BAYC, acronym of Bored Ape Yacht Club : 10 thousand tokens graphically represented by the drawing of a monkey. Each monkey has unique characteristics (expression, fur color, clothes and accessories) and guarantees its owner various advantages: from airdrops of other NFTs (such as the ‘mutant’ versions of the aforementioned monkeys, or the lands of the future metaverse called Otherside), to gifts in ‘Ape Coin’ tokens (to all intents and purposes tokens convertible into euros) to the possibility of accessing exclusive events and merchandising (high quality, in Supreme style) and even prize contests, such as the one held for participants of a video game for smartphones launched a year ago which, among other things, also gave away a car.

BAYC has quickly become a global phenomenon, also thanks to the endorsement of several VIPs such as Jimmy Fallon and Madonna (which, however, is now being investigated by the SEC), so much so that at the peak moments of the NFT market, a single BAYC was exchanged for hundreds of thousands of dollars (millions of dollars, in the case of the rarest monkeys). Yuga Labs recently bought other extremely successful NFT projects, such as Crypto Punk , which are considered the first successful NFT collection in history (they too are selling for insane prices, even now that the market has collapsed).

Question: What does Daniel Alegre, a gaming industry veteran, have to do with all this? Answer: because Yuga Labs is also working on its metaverse, of course! The company presented a project called Otherside, which should be a platform halfway between Secondlife and World of Warcraft. The decision to hire a 90’s piece like Alegre signals that Yuga Labs wants to get serious.


After three years at Activision Blizzard, Alegre will be the new CEO of Yuga Labs. The NFT industry leader already has a valuation of over $4 billion and the purchase of a traditional manager, with experience in the world of large publicly traded companies, has a very strong symbolic value.



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