Last September, we told you that Apple introduced the iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max models . Sharing details about its fourth financial quarter today, Apple exceeded the expectations of Wall Street analysts.
Apple was expected to generate $88.90 billion in revenue in the fourth financial quarter. According to the information announced by Apple, the company generated $ 90.15 billion in revenue in the 4th quarter, an increase of 8 percent compared to the same period of the previous year .
Although total revenue exceeded expectations, iPhone revenues were below expectations. Analysts had expected the company to generate $43.21 billion in revenue from iPhone sales. According to the shared information, Apple earned $ 42.63 billion from iPhone sales .
Let’s add that the main reason for this situation may be that the sales of the iPhone 14 family are largely not realized in this quarter. Only 8 days of sales of the iPhone 14 family took place in the 4th financial quarter . Let’s also share that the demand for iPhone 14 and 14 Plus models is below expectations.
Users who switch to the iPhone 14 family mostly prefer the iPhone 14 Pro and iPhone 14 Pro Max models . Mac revenues, on the other hand, increased significantly. According to the information provided by Apple, Mac revenues reached 11.51 billion dollars , an increase of 25.39 percent compared to the same period of the previous year .
iPad models, on the other hand, were below expectations in terms of income. Wall Street expected iPad models to generate $7.94 billion in revenue this quarter. iPad models generated $7.17 billion in revenue in the quarter . When we look at other products, we see that a revenue of 9.65 billion dollars was achieved with an increase of 9.85 percent.
Let us remind you that Apple has recently introduced new models for the iPhone , Apple Watch and iPad families. Details on the sales of the new models will be revealed in the next financial quarter.